Fashion Makes Change powered by Pledge is a trusted app to power donations for companies of all sizes. While it’s important to support causes that will connect with your customers, it’s equally important to tell the story of the impact that they are helping to facilitate in the world.
Fashion Makes Change will be reporting across a robust set of KPIs to evaluate the impact of our collective impact. Please see Fashionmakeschange.org for more information
Fashion Makes Change has also partnered with PR Consulting to run communications and marketing of the initiative. We will have media pushes through the year and happy to work with you to create a bespoke plan.
We have provided a few tips below on best practices of communicating your commitment to impact:
- Include language on your product pages, in your cart and/or within the customer’s receipt. Communicate how you’re giving back, any company goals (ex: join us in donating $100k this month!) or why Fashion Makes Change is important to you.
- Build a dedicated impact landing page and communicate Fashion Makes Change’s need for your support. Embed your impact calculator to provide the customer with transparency around your donations in real-time.
Here are great examples:
- Add a banner to your homepage to showcase your impact! The banner can link to your impact page or product pages.
- Push out emails to your customers highlighting donation milestones and create social posts with updates.
Ex. “Thanks to your support, we’ve reached $5k in donations!
- Feel free to tag us @fashionmakeschange and @pledgeling so that we can cross-promote!
- For any questions related to the organizations Fashion Makes Change and Rockefeller Philanthropy Advisors, please contact Elizabeth@Fashionmakeschange.